Master’s: Future Development and Management of Tourism Services, Sites and Regions
The Master’s programme in Tourism: Future Development and Management of Tourism Services, Sites and Regions (AGEST) is offered by the Institute of Future Development, Tourism and Urban Planning (IATU) at Bordeaux Montaigne University. The programme of study aims to train students in the supervision and management of local tourism bodies. It is based on the operational application of theory-based and practice-based course units, via workshops and internships.
This programme of study is set within the context of 27 years of teaching by the IATU.
This programme of study places emphasis on the management of tourism in French regions. The programme aims to produce managers and supervisors of local tourism bodies, designers and leaders of local tourism outputs, and task managers in regional authorities and associations.
Particular emphasis is placed on developing the skills and knowledge that are essential in the sector of institutional tourism, especially communications, marketing and management, as well as on the application of these skills in the development of regional tourism.
Even greater emphasis is now being placed on digital skills and e-tourism, thereby enabling graduates to apply directly for the position of e-tourism project manger within the network of French tourism offices.